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A practical plan for the week before, the day itself and the follow-up
This guide is for anyone with an interview coming up, whether it is your first ever or your first in many years. You will learn how to research the employer, work out which questions you are likely to face, prepare strong answers using real examples, and handle the practical details of in-person, phone and video interviews. By the end you will have a preparation plan you can follow day by day and a set of notes ready to review the night before.
Behind almost every interview question sit three simple questions: Can you do the job? Will you do it well and reliably? Will you fit in with the team and the way they work? Your preparation should give the interviewer clear, confident evidence on all three.
Interviewers are also people under pressure. They often have several candidates to see, a role to fill quickly, and a manager who wants a good hire. Anything you can do to make their decision easier, such as giving short, specific answers and showing you understand the role, works in your favour. You do not need to be the most impressive person in the world. You need to be the clearest and most convincing match for this particular job.
It helps to remember that being invited to interview already means something. The employer has read your application and believes you could do the job. The interview is their chance to confirm that belief and to compare you with other people who also look capable on paper. Preparation is what turns "could do the job" into "clearly the best fit".
Good research lets you tailor your answers and ask sharp questions. Plan to spend one to three hours on it, depending on the seniority of the role. Make notes as you go so you can review them quickly later.
Once you have your notes, write two or three sentences that answer the question "Why this employer?" in your own words. Mention something specific, such as a product you use, a project they have announced or the kind of customers they serve. Interviewers can usually tell the difference between a candidate who has done this thinking and one who would take any job going, and specific reasons are far more convincing than general praise.
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