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Business & Side Hustles

How to Write a Simple One-Page Business Plan

Put your whole business on a single sheet you will actually use

What's inside the full guide

  1. Why One Page Is Enough to Start
  2. The Nine Parts of a One-Page Plan
  3. Filling In the Customer and Offer Sections
  4. Filling In the Marketing and Goals Sections
  5. Getting the Numbers Right
  6. Risks, Next Steps and Using Your Plan
  7. Your One-Page Business Plan (printable worksheet)

Free preview

This guide is for new and would-be business owners who know they should have a plan but find long templates overwhelming. You will learn what belongs on a one-page plan, how to fill in each part with real thinking rather than buzzwords, and how to use the finished page to make better decisions every month. It covers general planning only; if you need a plan for a bank or investor, check what format they require, as lenders often ask for more detail.

Why One Page Is Enough to Start

A traditional business plan can run to dozens of pages, with market reports, five-year forecasts and organisation charts. That format has its place, mainly when you are asking someone else for money. For most people starting a small business or side hustle, it is overkill. Worse, it often never gets finished, or gets written once and filed away.

A one-page plan forces you to be clear. If you cannot explain your customer, your offer and your numbers in a few lines each, that is a sign you need to think more, not write more. A single sheet is also easy to pin on a wall, review monthly and update as you learn.

  • It takes hours rather than weeks to write.
  • It highlights gaps in your thinking quickly.
  • It is short enough to share with a partner, mentor or friend for honest feedback.
  • It can be expanded into a full plan later if a lender asks for one.

The Nine Parts of a One-Page Plan

Different templates use different labels, but almost all simple plans cover the same ground. Aim for two to four short lines per part. Use plain words you would say out loud to a customer.

SectionWhat it answers
1. The business in one lineWhat you do, for whom, and the main result they get.
2. The problemWhat frustration, need or want your customer has today.
3. The offerExactly what you sell, in what form, and at what price.
4. The customerWho buys, described specifically enough to picture one real person.
5. Why youWhat makes your offer the better choice for that customer.
6. Reaching customersThe two or three main ways people will find and buy from you.
7. The numbersStartup costs, monthly costs, profit per sale and break-even point.
8. GoalsWhat you aim to achieve in the next 3, 6 and 12 months.
9. Risks and next stepsWhat could go wrong, and the next three actions you will take.
Write in pencil first: Draft each section quickly without editing, then come back the next day. Fresh eyes spot vague phrases and missing pieces far more easily than a tired brain at midnight.

Get the rest: the full step-by-step guide plus a printable worksheet for $4.

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